Support and Implementation of Behavioral Change Communication to Increase uptake of Highly Effective Prevention Services and Behaviors in selected Urban and Rural Populations in the Southern and Western Provinces of the Republic of Zambia under the Presid | CDC RFA GH13 135103CONT16

Opportunity Information: Apply for CDC RFA GH13 135103CONT16

This funding opportunity from the Centers for Disease Control and Prevention (CDC) supports the continued implementation of behavioral change communication (BCC) activities designed to increase the uptake of highly effective HIV prevention services and safer prevention behaviors in selected urban and rural communities in Zambia, specifically in the Southern and Western Provinces. The work is positioned under the President's Emergency Plan for AIDS Relief (PEPFAR) and is focused on using communication and community-based strategies to improve demand for, acceptance of, and sustained use of proven HIV prevention interventions.

The opportunity is structured as a continuation award rather than an open, competitive solicitation. In practical terms, that means the funds are intended only for organizations that were previously awarded under the earlier funding announcement CDC-RFA-GH13-1351. The continuation mechanism signals that CDC is maintaining support for an existing program because it aligns with PEPFAR prevention priorities and because continuity is important for community-level behavior change efforts that typically require multiple years of consistent engagement to achieve and sustain results.

The award instrument is a cooperative agreement, which generally indicates a substantial level of programmatic involvement by the CDC during implementation. Under cooperative agreements, the recipient typically carries out the on-the-ground activities, while CDC may provide technical direction, collaborative planning, monitoring support, and input on key implementation decisions. The activity category is health, and the CFDA listing is 93.067, which corresponds to CDC's global HIV/AIDS-related assistance. The listing of "Eligible Applicants: Others" is largely academic in this case because the continuation language restricts eligibility to prior awardees from the earlier grant.

Programmatically, the core purpose is to strengthen HIV prevention outcomes through behaviorally informed communication approaches. That often includes designing, tailoring, and delivering messages and interventions that address barriers to prevention service uptake (such as stigma, misinformation, gender norms, low risk perception, or limited service awareness), while also promoting behaviors and service utilization linked to high prevention impact. Although the notice itself does not enumerate specific interventions, "highly effective prevention services and behaviors" in the PEPFAR/CDC context commonly refers to increasing demand for services like HIV testing and counseling, linkage to prevention and care, consistent condom use, reduction of high-risk sexual behaviors, and other evidence-based prevention measures delivered through community and health system touchpoints. The emphasis on both urban and rural populations reflects the need to adapt communication channels and strategies to different settings, languages, and access constraints, especially where service availability, transportation, and social networks differ significantly.

From an administrative standpoint, the funding opportunity number is CDC RFA GH13 135103CONT16, indicating it is a continuation action tied to the original GH13-1351 award. The posting lists an original closing date of October 23, 2015, and a creation date of September 16, 2015, which places it in a specific budget cycle for ongoing program support. The award ceiling is shown as 0, which typically means the ceiling was not specified in the public synopsis or is handled through internal continuation budgeting rather than a competed maximum amount. The expected awards field is left blank, consistent with a continuation action where the number of recipients is predetermined by the prior award portfolio rather than by a new competition.

Overall, the opportunity is best understood as CDC maintaining and extending an existing PEPFAR-funded BCC platform in Zambia's Southern and Western Provinces, with the intent of sustaining momentum, refining strategies based on performance data, and continuing to drive higher uptake of prevention services and behaviors in targeted communities. The primary takeaway for prospective applicants is that it is not an open call; it is restricted to organizations that already hold the underlying award referenced in the announcement.

• The Centers for Disease Control and Prevention in the health sector is offering a public funding opportunity titled "Support and Implementation of Behavioral Change Communication to Increase uptake of Highly Effective Prevention Services and Behaviors in selected Urban and Rural Populations in the Southern and Western Provinces of the Republic of Zambia under the Presid" and is now available to receive applicants.
• Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.067.
• This funding opportunity was created on 2015-09-16.
• Applicants must submit their applications by 2015-10-23. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
• Eligible applicants include: Others.

Apply for CDC RFA GH13 135103CONT16

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